At lb777, your privacy is not merely a legal obligation — it is a responsibility we take seriously. This document explains in detail how we collect, use, store, and protect every piece of information you share with us.
Lb777 ("we", "Platform" or "lb777") is an online entertainment platform operator providing services to users in Malaysia. We understand that your trust is the most valuable asset we hold, and that trust begins with how we handle your personal information.
This Privacy Policy is designed to give you a clear and transparent overview of every aspect of personal data handling at lb777. We hide nothing behind complex legal language — each section is written in plain language so you know exactly what happens with your information.
This policy complies with the requirements of Personal Data Protection Act 2010 (PDPA) Malaysia and international standards relating to the protection of users' online privacy.
Lb777 only collects data that is genuinely necessary to provide you with a safe, fair and personalised service. No excess data is collected for unrelated purposes.
| Data Category | Example Information | Primary Purpose |
|---|---|---|
| Identity Information | Full name Date of birth IC / Passport No. | Identity verification (KYC) & legal compliance |
| Contact Information | Email address Phone no. Residential address | Account Communication & Verification |
| Financial Information | Bank account no. E-wallet ID Transaction history | Deposit & withdrawal processing |
| Usage Data | Activity Log Game records Session duration | Account security & responsible gaming |
| Technical Data | IP address Device type Web browser | Platform security & fraud detection |
During the KYC verification process, we may require copies of identification documents such as your national ID, passport, or other statutory documents. These documents are stored with full encryption and are accessible only by authorised personnel.
Every piece of data we collect is used for a clear and legitimate purpose. lb777 does not use your data for purposes not stated in this Privacy Policy without first obtaining your renewed consent.
Lb777 does not sell, rent or trade your personal data to any third party for their own marketing or business purposes. This is our absolute commitment.
However, there are limited situations where lb777 needs to share your personal data with certain parties:
All third parties working with lb777 are bound by strict data protection agreements and are only permitted to use your data for purposes specifically agreed upon with lb777.
Lb777 invests seriously in security infrastructure to ensure your personal data is always protected from unauthorised access, loss or misuse.
While lb777 takes all reasonable steps to protect your data, no online system can guarantee 100% absolute security. We encourage you to also play your part in keeping your account secure by using a strong password and never sharing your login credentials with anyone.
Lb777 uses cookies and similar tracking technologies to enhance your experience on the platform. Cookies are small text files stored on your device when you visit the lb777 website.
| Cookie Type | Purpose | Status |
|---|---|---|
| Essential Cookies | Ensuring the platform's core functions run smoothly — login, session security, and basic preferences. | |
| Performance Cookies | Collecting anonymised usage data to help us understand how the lb777 platform is used and improve its performance. | |
| Preference Cookies | Saving your preferences such as language, theme, and display settings so you don't have to reconfigure them every time. | |
| Security Cookies | Helping detect suspicious activity, unauthorised login attempts, and automated bot attacks. |
You can manage your cookie settings through your web browser at any time. Please note that disabling essential cookies may affect certain functions of the lb777 platform, including the ability to stay logged in.
As an lb777 member and a user protected under PDPA 2010, you have the following rights regarding your personal data. lb777 respects and facilitates the exercise of all these rights:
Request a copy of all personal data we hold about you.
Correct any inaccurate or outdated personal data in our records.
Request the deletion of your personal data when there is no longer a legitimate need to retain it.
Restrict the processing of your data for specific purposes under defined circumstances.
Receive your data in a machine-readable format for transfer to another platform.
Withdraw your consent for marketing or optional processing at any time.
To exercise any of the above rights, contact the lb777 Privacy team via email at [email protected]. lb777 will respond to your request within 30 business days from the date of receipt.
Lb777 does not retain your personal data longer than necessary to fulfil the purposes stated in this Privacy Policy or as required by Malaysian law.
Once the retention period expires, your personal data will be securely deleted or anonymised so that it can no longer be associated with you as an individual.
The lb777 platform is strictly for individuals aged 18 years and above. lb777 does not intentionally collect any personal data from individuals under the age of 18.
If we discover that we have inadvertently collected personal data from anyone under the age of 18, the relevant account will be terminated immediately and all associated data will be deleted from the lb777 system without delay.
Lb777 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements or service improvements. Any material amendments will be communicated to you via:
Continued use of the lb777 platform after an amendment notice is considered acceptance of the revised Privacy Policy. We encourage you to review this page periodically.
If you have any questions, concerns, or complaints regarding the lb777 Privacy Policy or how we handle your personal data, our Privacy team is ready to assist:
Lb777 is committed to resolving every privacy enquiry within a reasonable timeframe. If you are not satisfied with our response, you have the right to lodge a complaint with Malaysia Department of Personal Data Protection under PDPA 2010.
Lb777 does not merely comply with privacy laws — we go beyond the minimum standards to ensure your data is truly secure.
All data moving between your device and lb777's servers is protected by 256-bit SSL encryption — the same standard used by Malaysia's largest banks to secure online transactions.
The lb777 identity verification process is designed to be completed within 24 hours. Your documents are stored with full encryption and can only be accessed by the authorised verification team.
Lb777 has never and will never sell, rent or trade your personal data to third-party advertisers or data brokers. Your data belongs to you — it is not our business commodity.
All data handling practices at lb777 fully comply with Malaysia's Personal Data Protection Act 2010 and international standards relating to online user privacy.
Through your lb777 account settings, you can manage marketing consent, request a copy of your data, or initiate the account deletion process — all in just a few clicks.
Lb777 has a dedicated privacy team responsible for handling personal rights enquiries and requests — not just an automated email, but genuine human responses.
With a full understanding of how lb777 protects your data, it's time to enjoy a safe, fair, and entertaining online experience alongside more than 500,000 trusted members in Malaysia.